The family of the Psittacidae (Order Psittaciformes), with 353 species, includes what are known as parrots, macaws and cackatoos, which constitute the most threatened group of birds globally. The establishment, in 1994, of the Loro Parque Foundation, has resulted in an important international impulse for the conservation of these birds. Loro Parque Foundation has also wanted to focus his efforts on cetaceans and marine ecosystems as a result of the growing impact of human activity in the oceans. One of its goals is to support research and conservation of these species and their habitats in the waters around the Canary Islands, with significant and diverse populations. In 1996 the Advisory Board of Loro Parque Foundation, composed of independent experts of international recognition, especially in parrots, conservation and research, was founded. In addition, LPF has developed an extensive network of contacts with researchers around the world who provide help to us where and when we need them.
100 PERCENT FOR NATURE
Loro Parque sticks to its commitment of being the main sponsor of LPF, and furthermore covers all its expenses. This allows that the 100 percent of the donations and other income can go directly to conservation projects.
LEGAL STATUS OF LPF
LPF has international scope, but was constituted in Spain. In compliance with Spanish law, it was legally constituted with a charter, and was registered as Loro Parque Foundation in the Protectorate of Foundations of the Ministry of Education and Science of the Spanish Government. In accordance with this registration, LPF is a nongovernmental organization (NGO) of non-profit status, for which its founders have formed as a lasting legacy of general interest. The Protectorate of Foundations exists to ensure the legality, and proper establishment and operation of foundations, and therefore LPF must submit an annual report of activities. LPF was registered on December 12, 1994 and was assigned the statutory registration number 264 by ministerial order of October 6, 2005.
LOGO AND IMAGE OF LPF
The LPF image is based on the most iconic parrot species that exists, the Spix’s Macaw (Cyanopsitta spixii). Due to the destruction of its natural habitat in north-eastern Brazil, this species came to be considered extinct in the wild in 2000. A small population remains in captivity in an international program supervised by the Brazilian government, with the intention of returning the species to its place of origin. Since its inception, LPF has kept and bred this species and has been the main partner of the Brazilian government in its recovery efforts, contributing with significant resources to this end and returning the ownership of the birds. The LPF logo was inspired by a painting of two Spix’s Macaws, with the consent of its author, artist Eric Peake. In 2009 the logo was modernized but still retains the evocative spirit of these macaws